Taylor Swift, storytelling, and climate communication
Clean energy expert and senior research fellow at Penn Joseph Romm says that Taylor Swift’s lyrics offer storytelling techniques that can be applied for impact-driven climate communications.
Joseph Romm’s journey has taken him from a physics Ph.D. student to the author of an award-winning climate change blog to a podcaster and Swiftie helping people improve their storytelling skills.
Romm, a senior research fellow at the Penn Center for Science, Sustainability, and the Media, started the podcast “Decoding Taylor Swift” in July with his 18-year-old daughter, Toni, which has reached number two in the music category on Apple Podcasts. And on Oct. 16, as part of Climate Week at Penn, he held the workshop Communication is a Climate Solution: How Taylor Swift can Level Up Your Storytelling.
Read more at Penn Today.