Penn Today
What behavioral strategies motivate environmental action?
A collaborative study from researchers affiliated with the Annenberg School for Communication, Annenberg Public Policy Center, and School of Arts & Sciences tested 17 strategies in an “intervention tournament.”

Survey data show that most people believe climate change is happening, but many don’t act, and as a postdoctoral fellow in Annenberg School for Communication Professor Emily Falk’s Communication Neuroscience Lab, Alyssa (Allie) Sinclair has thought a lot about why that might be. “People may struggle to understand how the issue is relevant to them or people they know, focus on the present instead of future consequences, or feel like their actions don’t matter,” says Sinclair. Read more about this work at Penn Today.
Penn Today
Topics:
Climate
Nature